No use trying to figure out if an Apple or Sony CEO is going. No truly public figures within Apple or Sony (or similar corporations) would be going to the initial demos. They would be the high-ranking engineers and those in product planning. These sorts of employees would be no-names from a publicity point of view and wouldn't ever be involved in media relations. So you wouldn't be able to find out who they are.
FYI - I used to work for Sony Australia many years ago (in Product Marketing) and understand the corporate structure enough.
Ann: Agreement with Towerjazz for Volume Production of MEMS Chip-AKP.AX, page-34
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