Appealing also would be 'The system will also provide the manufacturer with the capability of direct engagement with the end consumer where they may wish to offer extended warranties and other promotional offers to value add for consumers.'
That is, it will enhance direct marketing for the manufacturer to the consumer. Enables them to stay in the face of consumers and potentially generate continual new business.
Ann: Xped to showcase at Microsoft partner conference-XPE.AX, page-15
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