it could easily fail as well. consumers dont like to be bombarded with marketing and advertising for what was previously an advertising free platform. The pilot results may not be significant which increases the risk. Consumers want to save money and majority would've already made plans to switch prior to using the platform.
monetising a freeware is not easy. Hence facebook is cautious of monetising instagram or whatsapp for this reason, turning off users.
This isnt a social media platform where users interact it every day and build loyalty. they only interact it once for 30 minutes at time of move.
A red flag to me is Fosters. Heroes of 1PG and RFN giving it a 90c target and $800m odd valuation. Absolutely ridiculous. They did the same to 1PG and RFN and look where they are now.
