what is the "spirit of the world"?, page-88

Bugger, I wrote out a reply and it disappeared, perhaps one Mr G's spirits got it ha.
Have never seen JW's take on the verse. My post was meant to have a spin on it haha.
When I first read it in my KJV I took it as, I am what I am. I say this because of the "that" in there as I feel that sets the stage, meaning. I am "that" I am. Then you have the "memorial" word.
My gut is, No one or almost no one knows his name yet!
While on the subject of names, the mystery is how no one thinks much of the statement in Rev 19:13, no one knew the name of the one on the Horse. They come up with all sorts of concoctions as to what is means, and all these explanations IMO are hog wash haha. Yet no one seems to want to seek the truth of it???
I better post this before the boggy man gets it again. It's becoming a challenge on here Hc wont let me send copy/paste of the KJV, so I duno ha.