IBC 2016 TV2U, page-42

i was described to me, many moons ago that TARA is simply a shopfront.
so based on that, and IMO only

as we are a B2B model....

This means that a business wanting to partner with what it sees in the shop front, then goes through the customization process and rebadging to suit their own preferences.

Pun. Shop front . The old western movies where you see the many shop fronts? they arent real. There is no back to the building. Just a side wall in case there is a corner angle in the shot.