"...Beijing City Government issued the first ever pollution red alert last December. The Government ordered the closure of schools, some factories and outdoor construction, and limited the use of cars on the city’s roads. This had a very tangible economic cost to the city, adding to the less tangible but very significant health cost of air pollution in Beijing every year.
...We are currently helping industry and government clients understand the costs of pollution – including air, noise and odour impacts – and the benefits of reducing these costs."
If I were to hazard a guess, I would say he's been working on a cost analysis till now, that work is complete and he's handed over his cost analysis to help find funding to solve this issue within the Chinese govt machine. And now he's out peddling his wares with a pretty decent case study in tow.
If I'm correct - which I might not be (but I feel like these are not so distant links) - but if I am, this is excellent.
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(20min delay)