A2 milk will never have a dominant market share when 2 litres is 4.70 an the brands below it are 2 dollars to 3.59 that is simple consumer mathematics
The vast MAJORITY will bulk at paying 4.78 for 2 litres I pay it an love A2 milk but I can afford to buy 7 2 litres a week for my fanily most can't THATS the facts
That is why A2 unless the price comes down will only get a niche share of the market
Or if there was a mass human trial over time all ages an it proved beyond all doubt A-1 is harmful how many other players would come into the A2 space
They don't own the a2 protien an every company can put on a A1 label this milk contains the A2 protien because it does
If they lose that court case to lion look out below its a huge roll of the dice if they lose it will be crippling for the future in my view
As a holder Im angry they have gone to court against a giant with very deep pickets who could drag this out for a long time at a huge cost
What happens if a counter suit got up its a very very risky thing to do in my view
A2M Price at posting:
$2.05 Sentiment: Hold Disclosure: Held
(20min delay)