Why?
You're completely missing the point, as usual. Why should A2 be discounted at all? Every bottle is sold quick smart- even with the $4.78 price point. Coles and Woolies won't drop the price a single cent if it hurts their profits. And nor should they.
You seem to think the high price is an issue. Here's a clue: A2 milk is not sitting there for "the average consumer". It's there for the person that knows the benefits and are prepared to pay for it. And pay for it they do- the sales figures prove it. A2 baby formula is very expensive- yet demand is far outstripping supply.
Milk sales....important informations for all A2M holders, page-6
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