Current State of Tv2, page-164

I would think Southlander that they have probably let them lapse due to them not being able to protect from duplication. I don't think TV2 has anything disruptively unique that isn't already in the market nor anything that can be protected.
The "much hyped" analytics are maybe slightly different to competitors, but almost every platform I look at already has analytic advertising/suggestions based on previous searching/watching choices.
Skorz