It's really very amazing technology. I would be very surprised if this technology was not adopted by all the major TV streaming companies. Think about how much money is wasted by advertisers using the current (IMO soon dead) method of trying to reach consumers. This allows any potential advertiser to target the exact consumer they're after therefore, saving big dollars and increasing sales. This will obviously enable the service provider to attract more advertisers and at a premium rate. It's not rocket science, it's just common sense to utilise this technology if you're in that industry.
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