Have to say that the long term margins are going to be really important and, besides long term gross sales, it is one of the most important factors in valuing this thing.
If long term margins are 60% compared to 30% then, all else held equal, this thing is going to be worth twice as much. If we knew long term margins were going to be 60% then we could justify tipping a lot more money into this.
Ann: Preliminary Final Report-AJX.AX, page-89
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