Because that is the life cycle of the whole IoT industry at the moment.
If you read the literature you will pick up the message that there is still tardiness in take-up across all IoT sectors (except perhaps wearables) - home, industrial, transport, health etc. However, almost all industry analysts see huge pick-up in 2017 with exponential growth into the 20's.
It's all about positioning, partnering, standardizing and piloting at the moment.
Ann: JCT Healthcare Update-XPE.AX, page-23
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