Ann: Change of Director's Interest Notice - John Skippen-SGH.AX, page-32

Its trite and misleading to suggest Skippen is just "... a person who goes to work every day in exchange for remuneration like the rest of us"

He is the leader of a large listed company in the midst of a crisis (a crisis of confidence and a crisis of finances)

His actions matter. His decision to purchase shares, and the number of shares he purchases, sends a powerful signal to the market at large about his confidence in its recovery.