It's scary that you can already be number 1 rated by Neilsons and yet need to sell 3x as many chocolates just to get to Breakeven.
The distribution has been there long enough in the US as has the product, as has a licensing deal with Angry birds.
I know people will say marketing hasn't ramped up but all that says to me is more cost. They are going on about record quarter but still in a cash burn situation.
The cost structure is wrong for the demand that the product is showing
executive salaries, page-93
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