If Phillips already has a system in place that communicates to a phone and wireless, why would they need or want ADRC for the average home user?
Things like that are great especially if you can’t get a switch wire down a wall to install a light traditionally by an electrician but won’t most people just keep using what they have already instead of running off to Bunnings to spend a few hundred bucks on new RC light fittings? It would take me some convincing to buy it for my home.
Lighting IOT Chip Possibility of a Licencing Deal with Philips, page-30
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