Lighting IOT Chip Possibility of a Licencing Deal with Philips, page-38

as soon as i saw it i was thinking to myself one of the best locations for a controller would be mounted inside the wall behind a large plate light switch like a fan controller is because that can control everything in the room. lots of light switches these days are wired up with active and neutral there in new homes
From my point of view I don't have to get a ladder out to install it which would be really cool.

I am not trying to be the fun police here and have these shares myself and want them to go up.
I would love to know what marketing research has been done to identify potential customers that would use ADRC devices.