morning,
early days - but, Alexicool gets another mention - it's shaping up to be a pivotal product IMO.
I said a year plus back that undergarment suppliers to soldiers who got shafted by soldiers being banned from wearing their favorite undies because of the risk of burns from IED's would like to get that market back - it's a big enough market to get one interested all by itself.
Now - there is interest from at least one large company - and, it looks like Alexicool is one of the main drivers ------- BUT, how hard is it going to be to make some of the ranges -- FR as well - and then, the military should be able to reverse their 'no unauthorized undies' decision.
this ann. won't make any difference to the bottom line or top line for a while - but, if all goes well in the trials - which, one would expect it to - then, this is probably a rather nice income stream coming.
there are a lot of 'inner garments' sold in the world - and, a lot of people LIKE comfort - cool comfort. Ditto for overgarments as well.
I just bought some new clothes on the weekend as this years winter shrinkage index is the highest on record -
and, one pair of trousers I brought - I just knew they were right even as I got them halfway up my legs - the material just felt great - cool, light, smooth ------- bloody expensive - but, you know it when you feel it.
It's not PC - in fact it was wool - made in Italy - but, that's what PC does as well - at least the stuff I have played with - you touch it - and, you know it's different - like the warmie stuff - Polarfleece etc. - one touch and you just feel like jumping into it on a cold day.
good ann. IMO - although the effects are far from immediate.
Pinto
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