I think this follows their strategy that they mentioned in the Annual Report (specifically their 'learning what works through trial'):
I can imagine if this is successful the next step would be to replicate a similar campaign over all of USA and perhaps Canada. Maybe they will do some fine tuning on the spend of their advertising mix. It would also give them an idea of the levels of production required after advertising. This could further help them plan their capital requirements. Perhaps it will also be a guide for the stores that order from us as to how to prepare for the future national campaign.
Management have been careful but they make determined progress.
Last edited by paul78y:
learning what works through trial27/09/16
YOW Price at posting:
69.0¢ Sentiment: Buy Disclosure: Held
