Ann: US$3m First Multifunction, Single-Formulation Agreements-AJX.AX, page-14

I think the real significance is the bundling of several products in one formulation.

'Following Alexium’s success with its AlexiflamTM and AlexicoolTM products in the bedding market, the company sought to provide a single chemical package comprising a number of products and functions to help its customers reduce production time and complexity. These sales agreements are Alexium’s first successful implementation of that approach. This new approach to the bedding market allows Alexium to capitalize on its expert knowledge of proprietary chemistry formulations to provide customized solutions to its customers and maintain strong margins, while its customers are responsible for the production process.'

Now we are selling 2 or more products to customers in same formulation! = more $$$$ and prob lower costs to supply from Alexiums point of view, and less disruption to manufacturers production process which means more $ savings for them.