Seems to be all stitched-up now, before going live. Guess the aftermarket will be the judge.
My interpretation is that it's not really something with genuine utility, like what a NOR would purport to be. More just saw it as another app in the social media suite that differentiates with personalised sound, rather than text. Thinking the gameplan would be to get some A-list celebs using it and make it go viral. Like ZIP/NOR, I think it'll be a "registered users" play for the first 12 months, rather than revenue.
I wouldn't use it but I think Snapchat's wacky too. I'm probably out of touch.
