Getting old and out of touch with all these new fandangled technologies Hera . .that being said, even the up-with-the times US media social media industry 'professionals' often say that they find Snapchat confusing, difficult to navigate and use. Let alone find a reason to use it. Marketing folk also hate it because they can't pry into what everyone is saying/doing but I digress.
Performance milestones for the vendor shares are indeed partly based on user registrations. Pleasingly for holders - and compared to some recent listings - they also require user retention and maximum cost of acquisition .. varying depending on region.
So should be seeing genuinely interested users, not just folk in developing countries getting paid $3+ to install an app then being tallied up prior to being part of an ASX announcement.
Interesting space and tech will be watching with interesting. I think the whole audio-social media and sector will have its moment, maybe HearMeOut will be the start on the Australian market.
