Yes you are right, but don't forget android is made by google who have already developed their own hub - google home. And now a new mystery device with NFC has been filed by Apple which looks like a new Apple TV.
If ADRC can find its way with Samsung they could tap the Asia market and make some good revenues but Samsung uses android and that leads back to Google.
I just think big business always screws over the little guys, this is the problem with such cashed up companies.
I'm not saying ADRC is not a good technology XPED have a huge job ahead to get a lot of manufacturers on board without them choosing Apple or google home.
If ADRC used HAP it would be a different ball game. Maybe it's a possibility/development on the cards but would be difficult to patent I imagine.
I think the Near field ping sounds a lot more promising than ADRC, I don't understand why XPED is not pursuing this or no word of it so far.
XPE Charts, page-9525
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