The business as a whole only needs marginal improvements in order to be significantly profitable.
$80m advertising spend in HY 1 - wtf? curb this slightly? to like $40m?
$30m in NIHL expenses in HY1 - wtf? instead of using staff to chase this pipedream, here are some other revenue generating things they could be doing instead:
- Relevant legal case work
- Promoting the business at external events
- Developing a SGH swimsuit calendar - with Grech on the front
- Fruit picking
That's $70m in savings for one half year - lets say $100m annualised. $100m ! Suddenly their financials look somewhat decent..
SGH Price at posting:
33.0¢ Sentiment: Buy Disclosure: Held
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