Ann: Target's Statement, page-34

This thing went up on the name-drop of Google in an announcement, now its coming back to reality. The google could have actually been worded as "we are now going to spend even more on marketing our products" .. which is fine, except that so far downloads ≠ revenue, and even if they do, revenue ≠ profit. The margins are super slim on the donations side of the business.

Still extraordinarily speculative with no track record, will be burning cash for quite some time until they can prove a business model and revenue. Previous ventures haven't shown any material revenue or promise of, now they are expanding into other spaces.

If it can go up 100% in a matter of days, it can just easily pull back 50% in the same amount of time.