The whole credit card system is hopelessly flawed. Why is every detail you need for an online purchase listed on your credit card.
Surely it couldn't be hard to implement a global pin system, that isn't printed on the card, but which you need to authorise payments. I know some sites make me use the sms code on my Mastercard which is a start.
I always assumed it was the banks that covered this loss. If this thread is correct i would love someone to take them on, and hit them in their hip pocket. Banks are making record profits, but can still up interest rates whenever they feel like it.