A2 on China top 3 infant formula brands (screenshot), page-8

http://www.stuff.co.nz/business/far...-sells-cream-of-the-crop-uht-milks-to-chinese

Fonterra sells cream of the crop UHT milks to Chinese



GERARD HUTCHING
Last updated 10:29, December 9 2016


Anchor UHT milk designed specifically for the Chinese market.

Fonterra is asking top dollar for two new UHT milks it has launched in China, developed specifically for that market.

The Anchor-branded "Upline" range costs either $31 per litre in a gift pack of 10 (packaged as 250ml cartons) or $5.33 per litre in a "shipper" case containing 24 cartons, each 250ml.

LiveUp is a high-protein milk with 50 per cent more protein than standard UHT (at 5.7 grams of protein per 100ml), while NaturalUp is made from certified fresh organic New Zealand milk that meets Chinese and New Zealand organic standards.



Fonterra is not the only company making inroads into China with dairy products. The country is proving a fertile ground for Kiwi entrepreneurs Simon Page (2nd right) and Jane Li (3rd right), who recently opened their 50th new Zealand Milk Bar in Shanghai.

Sales are initially online but with a move into stores for the LiveUp milk in January. The NaturalUp milk will be available only through e-commerce platforms.

READ MORE: Fonterra cashes in on frenzied Chinese shopping day
Retro New Zealand Milk bar concept booms in China

A Fonterra spokeswoman said the extra protein came from ultra-filtration technology which concentrated the goodness and the protein content in the milk without having to add anything else.

She would not reveal how much of the milk the dairy giant expected to sell because it was "commercially sensitive".

Fonterra greater China president, Christina Zhu, said the new products were a response to changing consumption patterns, where Chinese consumers were increasingly seeking out more premium and healthy options.

She quoted research from the Boston Consulting Group which claimed Chinese consumers were now the world's most health conscious. Seventy-three per cent were willing to pay a premium price for items proven to be healthier, 12 per cent above the worldwide average.

"Pushing more into this high-growth premium space is a natural progression for the Anchor brand, which has been performing well since it launched in China in late 2013," Zhu said.

The LiveUp milk is being produced at Fonterra's Takanini site and the NaturalUp milk at its Waitoa UHT site.

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As I said earlier, UHT (long life) milk has a huge market in China, which is mainly supplied by European dairy companies. The UHT milk is particularly liked by old people and pupils in China. This is why I emailed A2CM to ask them to resume the UHT milk production and export the products to China as soon as possible. I am sure that A2 long life milk products will become very, very popular, just like A2 Platinum, in China...