Good Jimmy, thanks...
Now that you've asked (in a round about sort of way) for me to back up my speculation, what are your thoughts on this:
http://www.freepatentsonline.com/y2015/0242903.html
It relates to a patent applied for by Brian Pebbles and Luke Kieran regarding Sponsored Data. It was applied for on 27/08/2015. The assignee is TATA COMMUNICATIONS.
To save you some time, read the entire article, and then go back and read the drawbacks and disadvantages. This patent was applied in 2015. The drawbacks and disadvantages indicate as to why TATA have gone with SYT in 2016 more than any other reasons that I can find.
So please give me your feedback, and any further research that you have conducted, to counter my mere "speculation ", and I will happily go and stand in the corner.
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