More to come..., page-83

Definitely won't work in China. Chinese buy premium products. You can discount premium product but if the price is too low, they will doubt the quality of it. Currently it is selling about $22-$24 in JD.com . This has already been heavily discounted. Any thing go below that, it will damage the brand badly. It then become a suicide.

Run more promotions in Australia, make the price cheaper(less than 20) in Australia. Let the daigous do the job.

In this way, it can regain the market share, at the same time, it also reduces the inventory.