SYTbit
over the months I have posted numerous articles about the frenzy by US telcos, specifically AT&T and Verizon (SYT partners in sponsored data) to expand their footprint in mobile media offerings. Their latest push is in the OTT (Over The Top) market, which 'is the sexist term in entertainment, and here is a great article that describes why OTT matters ' (https://digiday.com/platforms/what-is-over-the-top-ott/).
But to appreciate what is happening with the big guns and their mobile media ambitions, read here. http://www.thewrap.com/att-ceo-says-company-will-continue-to-go-hard-on-zero-rating/
Then consider who they have signed to deliver it. If that interests you, you may like to freshen up on one of SYT's deal:
http://file:///C:/Users/lukes_000/Downloads/6A803491_SYT%20(3).pdf
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