I think you are underestimating the cyclist market, definitely agreed in that they will be cashed up. But its seems to me thay form a msrket of very the dedicated and pasionatre people, who heavely invested in a culture where they are willing to spend a lot, A Truck Load!. For the best.
I takes a special type of person to get up at the crack of dawn and ride through Sydney traffic and roads....from weekend warriors to pros cycling every day. I was driving down spit bridge with a solo rider infront of me.....and spotting the wires fef through the back of the shirt of ridiculously priced get up, and two wires earplugs in his ear. When i stoped at the trafic light i almost wanted to tell him about our iq buds.
As anyome who has been to mainland europe.....they are cycling mad! Could be a massive thing especially if they look bring out a second exercise ans sport specific product. With the ability to take calls, chat to each other while riding? or listen to music as well as hear rate and gps with the ability to feed into the fitness apps on the phone.
I think this is just one example of the many possible problems that will solve something in the consumers life. Im sure many in the comunity of cycling know somone eho has died ridding....when you pitch a product that promises to solve a problem and make you safer, the sell is easy. Haha fear is a great sales tool...just at our mate donald t.
From what i understand, from responses that nuheara have made to bakers coments on thier page. (And i know i havent gone got any screen shots of it but i encourage you all to go have a look at it in your spare time) is that that applications for certification has taken place than more than just the three places anounced as Australia/North America/Europe.....but throughout asia as well. I spent 8 years in jakarta, one of the biggest populations on earth and our closest neighbor, and their shopping malls are filled with gucci and prada. (Not talking about the fake ones with all the rolexes for sale too haha). Ive seen the point thrown around reading about the bellamys/a2m dealings in china. And its noted that for some people, within the rich and the growing middle class in some of these asian countries, are willing to pay a premium, because price is associated with being the best product, and its a bit of a status symbol to boot.
Just some late night ideas, just a few reasons why im going long with NUH. But od course this is opinion, and still baby steps and patience required.....things are just simmering at the moment
NUH Price at posting:
11.0¢ Sentiment: Buy Disclosure: Held
(20min delay)