That's may take on it, Thinking more of launching in Barcelona, they will have the perfect audience in place if they did, however that is just my stretched opinion. if it isn't then I still won't be disappointed if they don't, but suprised if they don't.The soft launch is definitely on. The websites are looking very informative & primed for the end of the month when they start getting hits. Interesting that TATA are also going to be part of MEF speaking, even releasing the email to you is part of the soft launch in my opinion.
The marketing team in the background will be giving this month and next a good bit of attention, show us how good they are!
Good communication.
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