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Ann: Appendix 4C December 2016, page-210

  1. Longman
    1,100 Posts.
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    07/02/17
    19:31
    Post #: 22437266
    Thanks Pman for the reply. I'm just wondering how these upfront license fees are usually calculated? Besides being reliant on how hard Steve Meller negotiated with P&G, are there other 'normal' practices which are taken into consideration, such as estimated revenue of the license? Also, without going into any specifics, what range of up front license fees do companies see?

    Many thanks,

    Longman.


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    Last edited by Longman: 07/02/17
    OBJ Price at posting: 6.5¢ Sentiment: Buy Disclosure: Held
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    lightbulb Created with Sketch.  Great analysis
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