Ott, page-18

Hey Hatch

Not sure that I am qualified to answer your question except as it is related to Pizza (or thickshakes).

The SDK would be used by Dominos to integrate CSP functionality into the Dominos app.

Once you provide your details to Dominos via their app they would push messages to you via the normal channels.

So in short, no, the SDK wont allow them, in of itself, to push messages other than through the normal channels they already use. Yet.

However as I am an expert in Pizza and would like the world to experience easy access to cheap and easily accessible Pizza world wide, I believe from Dominos perspective, they could take benefit from CSP integration and SYT tech in the following ways.

Allow them to rollout their app world wide without any costly changes to the app functionality as they expand across the globe. Any carrier any country any operating system any device now and in the future.

Use freeway or white label to have potential customers download their app in any of the above jurisdictions via freeway or white label and either, give away Pizza or cash (Tata) or at no data cost plus free data (Freeway and other white labels)

Have SYT integrate their operation into Domino's Pizza Digital Network which would be a MVNCCP across every network around the world to reduce their advertising and data spend and centrally manage their world wide digital promotional activities without having to change their systems or processes once SYT back office functions have been integrated. They build it once and never have to change a thing other than language if in a non English country.

Integrate their ads into OTT content like sports and gaming by specifically targeting customers who are susceptible to eating Pizza using the analytical tools developed by SYT and Dominos own Data Base as, if they want, they would know who on their DB is watching OTT and at what time of day world wide or just place a normal add.

Create subscription content that they can use for their customers over the Dominos OTT with Pizza specific content over their network and all the partner networks.

Subscription meal deals using their telco network as a payment gateway so gamers can order in game and the cost will be added to their subscription monthly bill and could even be integrated into the latest Reliance game eg. Stop at the Dominos store in the Death Race 3 game and order and kill the staff (after you order) for bonus points or a free thick shake next time you order.

There are a few more ways this will plays out and many more applications that I could think of.

Dominos would save a shed load and they spend that much on their digital media world wide that, when this is proven and they actually think about it, they will do all of the above and then some.

Thinking about it, if SYT would like to offer me a sales position for the right package I will take the demotion and happily sell the product and integration services as this would be real easy sell.

Hatch this is such a powerful tool and the digital revolution and potential cross promotion is so vast that companies like Dominos would really benefit from the SYT integration and they are exactly the type of tech company SYT will target in future.

All in my opinion and I only guarantee I am right about Pizza eating related parts of this post!