Totally disagree.
As herbalist showed with his graph the myth about who spends money is false.
Nuheara are distinguishing themselves from the pack by NOT being a fad. They are building a moat around themselves that says we are the scientists here - we have built the new technology.
To be recognised by a University research study for their ability to do what others cannot - I honestly think that impresses more people than "a good butt".
Making your product appealing in multi-markets is far more important than losing a few fad followers.
Nuheara will be selling products long after the fads are gone. And I will be enjoying my dividend cheque!
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