Ruby + Graphite, page-15

I think at this stage to worry about only getting US$85 million a year is a little premature when the MC of MUS is only A$30 million.

Yes it is going to be important in the long term to grow the demand and this is where marketing comes in. There is no reason that with a reliable and ethical supply that the big jewellers can't get behind promoting rubies in the same way they and De Beers promote diamonds. Exciting times