SYT - Emails & Research, page-178

Great link, not cross carrier but definitely an early limited competitor in Latin America / Caribbean

http://m.mobiletime.com.br/news/460942 It's in Brazilian Portuguese, however here is a translation to English

Brazilian model of sponsored data will be exported to the rest of Latin America
Fernando Paiva

Brazil can become a model for the rest of Latin America when it comes to sponsored data projects, or reverse data collection, when a company has access to mobile traffic to its application. There are already four commercial cases in operation in the country (Bradesco, Netshoes, Privalia and Mercado Livre, in order of entry into operation) and now MUV, responsible for intermediation of three of them with the local operators, wants to take this idea to the rest of the Latin America. To that end, he hired executive Carolina Espinosa as the person responsible for strategy and commercial planning. She will be in charge of closing sponsored data business in the region. Several conversations have already begun with this objective, especially in the markets of Argentina and Mexico. The expectation is that a first pilot project outside Brazil will go live in the first quarter of 2017, says Marcelo Castelo, founding partner and CEO of MUV.

"The moment is very good for new projects, which is why I was hiring Caroline, she took care of Dafiti in Argentina, and I wanted someone with experience outside Brazil because we are receiving projects from abroad," explains the executive. "We believe this product works well not only in Brazil but throughout Latin America. I've already spoken to people in Jamaica, Chile, the Dominican Republic ... Brazil is at least two or three years ahead of the rest of the region," he adds. .( not for long )

Castelo believes that, as in Brazil, banks and retailers will demand this type of solution in the rest of Latin America. "The most difficult, however, is to overcome the resistance of telecoms abroad, as some still fear the risk of cannibalization, that is, of losing revenue from data because of projects with this model." ( The reason why telcos, content providers and advertisers will gravitate to Syntonic when they can switch between access any customer on any network.)

"Outside Brazil, there is an operator who wants to charge a higher price than the one charged to the final consumer, for fear of cannibalization." This leaves the customer, but the table is not written in stone. Maybe in early 2017 we will have some free pilot project to internally demystify the fear of cannibalization, "he reports.

Datami is MUV's technical partner for integration with teles when customers have apps with pages with dynamic IP, which would take a lot of work to get the content released if it was done by the engineering of the teles themselves. This is the case with most mobile commerce apps, for example. Datami is negotiating its integration with telecoms in several Latin American countries.

Brazil

In Brazil, Castelo predicts that another three sponsored data projects will be launched in the coming months. Will be one of mobile commerce in December and two of banks in January.

Great product none the less and one of many starting to build the future direction of Sponsored Data.

Once TATA white label is up and running, the telcos, the countries, the continents.

Something to think about when you read about Datami.

The number of variables are out there

Watching with interest.

CC