Best Buy do extensive testing for new tech products so we must have passed the test! They value their shelf space so they must think they will sell through. Even 10 per store per month (low volume) would mean 1,400 x 10 x 12 = 128k units @ $USD300 that's over $50M from one channel partner!
They need to get the supplychain and product quality right, but if they do then the sp has to be north of 60c in the few weeks! Go NUH
Best Buy for IQbuds, page-3
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