Ann: Nuheara IQbuds Launching into USA Retail at Best Buy, page-74

can't help poor setup! so the pods and iqbuds both don't have that issue

so it seems it all comes down to augmentation as the differentiation and maybe noise cancelling which is in the same bucket, there's no doubt quite a few who would pay for that, million dollar question is how many and what margin each unit makes

Foster estimates long term EBIT margin achievable of 15% in FY21, which i assume is a build up towards that and not a reduction down to what they cite as the industry norms (correct me if wrong) as they are currently loss making and hence cannot have an EBIT margin at present or in the next year or two (and before anyone says it, obviously losses are just a part of a startup i know, but helpful in working out valuation, you have to make money at some stage)

very good, thanks for the rational discussion all

cheers