I'm not sure, it may be helping A2M sales as its making more people aware there is such a thing as A2 protein.
All milk contains the A2 protein, why would anyone not be allowed to promote it, A2M do not own the protein itself, they have just branded their milk a2 and guarantee its all A2 protein, unlike Lion.
A2M claim u can feel the difference, i know i can't, that is misleading, Lion saying it naturally contains A2 protein is not deceptive in my view, it dosen't claim feel the difference or its 100% A2.
The courts will sort the problem out for both sides, im looking forward to the outcome.
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