Ann: Buddy launches Buddy Ohm Simple Smart City Technology, page-77

Customers who approve budgets (business owners) don't care about tech specs and latest communication protocols.
You can "innovate" indefinitely as the tech space / protocols / standards changes each year/month, and never finish building a product.

Customers want solutions to real and immediate problems asap, which Buddy Ohm is designed to solve with its imminent rollout and widespread compatibility.
"Can I buy something right now that will fix this problem for me? Yes I can? Great thanks, how much?"


you will never hear this:
"Oh it doesn't use LTE CatM1/NB IoT? Well then I'm not interested."

It's nice that you read tech blogs and are aware of upcoming future improvements to technologies.
But in the real world of paying customers, nobody cares about that. They care about the outcome.