Ann: Recording of Syntonic Q&A Webinar, page-6

hey banksy,

Going from the webinar it makes sense financially for gaming companies to use the freeway data rewards model at a 5x cheaper than conventional CPI approach.

Also we now know that in the gaming industry after 35mins odd mins a user is considered hooked and engaged.

This engagement is what traditional CPI advertising cant provide or track- this is a major reason why freeway (CSP) is so impressive when used for acquiring and engaging new users.

Hence why i believe they have been focusing on gaming providers and games as offers.

Finding out about EA also confirms this- imagine the marketing budget they will be throwing at us.. one part of this hockey stick revenue perhaps..?

Dont forget they may have extended trials but they were smart and did it on the provision that they get 7 case studies from it- they will be worth $$ for us when getting other gaming developers to sign up!!

IMO this ( gaming segment) alone would be enough to make a company even if we didnt have all the other sources of revenue- Lic deals for tech, OTT (coming soon) and Dataflex..

Just my thoughts and i guess time will tell - im happy to be holding for the ride!!

DYOR etc etc

GLTAH
cheers TT