JC- the reason that MTS is being attacked by shorters is only because of their Masters purchase as there has not been a company announcement.
also comparing it to WOW because of a paltry 5% drop is ludicrous, as the SP has increased 75% in this last year alone.
the pricing structure change is a good thing, as it attracts customers in the form of loss leaders. they also have their own generic label, and are as at least as convenient as ALDI with locations, but whereas Aldi are abhorrent on customer service essentials, IGA is a beacon of a pleasurable shopping experience.
ps- WES/Coles has actually been the one to throw in the towel on trying to compete with Woolies. but the only way Woolies can keep the status quo is by continually cutting margin.
now, the only reason WES is doing OK is because of Bunnings here and to a lesser extent in the UK. but they are contravening laws to do this- you are not allowed by law to have more than 40% market share and it's about time the ACCC did it's job.
cheers crazypunter
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