Page 5 & 6 of the **elli Presentation
Fire Retardant Market Key Drivers
Cheers.
- $7.0B annual global industry driven by combination of regulation and liability mitigation (~7.5% CAGR through 2019)
- Roughly 65% of incumbent technology under regulatory pressure Regulatory / Green Drivers
- Evidence of toxicity and bio accumulation in halogenated compounds (incumbent technology)
- Increased regulatory and legislative focus across US and Europe on restricting / eliminating the use of halogenated compounds
- Increased cases of litigation against products without appropriate or effective FR treatments is driving demand for better solutions
Fire Retardant Market Key Drivers
- $7.0B annual global industry driven by combination of regulation and liability mitigation (~7.5% CAGR through 2019)
- Roughly 65% of incumbent technology under regulatory pressure Alexium Advantage
- Alexium’s proprietary chemistries are eco-conscious and non-hazardous
- Alexium is able to meet and/or exceed market needs while hitting price points to
win business and achieve margins of 30-60%
- No other chemical company has proven to meet durable FR needs while minimally impacting other properties
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Toxic fire retardants in Sofas!, page-6
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