Toxic fire retardants in Sofas!, page-6

Page 5 & 6 of the **elli Presentation


Fire Retardant Market Key Drivers

• $7.0B annual global industry driven by combination of regulation and liability mitigation (~7.5% CAGR through 2019)
  
  
• Roughly 65% of incumbent technology under regulatory pressure Regulatory / Green Drivers
  
  
• Evidence of toxicity and bio accumulation in halogenated compounds (incumbent technology)
  
  
• Increased regulatory and legislative focus across US and Europe on restricting / eliminating the use of halogenated compounds
  
  
• Increased cases of litigation against products without appropriate or effective FR treatments is driving demand for better solutions
  
  
  
  Fire Retardant Market Key Drivers
  
  • $7.0B annual global industry driven by combination of regulation and liability mitigation (~7.5% CAGR through 2019)
    
    
  • Roughly 65% of incumbent technology under regulatory pressure Alexium Advantage
    
    
  • Alexium’s proprietary chemistries are eco-conscious and non-hazardous
    
    
  • Alexium is able to meet and/or exceed market needs while hitting price points to
    
    win business and achieve margins of 30-60%
    
    
  • No other chemical company has proven to meet durable FR needs while minimally impacting other properties
    
  
  

Cheers.