LYC 4.14% $7.04 lynas rare earths limited

short covering, page-43

  1. 19,586 Posts.
    lightbulb Created with Sketch. 4974
    Totally agree MP, but it needs direction, and a clear message.

    Have a look at the website, it has NO idea what it wants to be when it grows up, the last promo looked like a 3rd grade C&P exercise, and was equally confused.

    My thoughts on the business operation are pretty clear, and quite obviously are first priority, but efforts to mkt the business to investors has lacked theme, direction & clarity, and frankly no one has any idea of what Lynas wants to be when IT grows up.

    Not easy to tell the full story due to confidentiality & commercial sensitivities (there are mutterings of complaints INSIDE China re the level of NdPr sales) but frankly the big picture stuff has got MUCH clearer over recent months.

    Frankly the general awareness of the RE industry, the key forward investment message, is very poorly understood, most particularly in the US, still wrapped in Lifton's "heavies" mantra (it's a 2300tpa market, grossly oversupplied, key economic drivers trashed), and that is still the home of major capital mkts.

    Lynas started to hint at the story last QR but can't help but think it will take a light bulb moment (like Oz LNG that only took about 8 yrs to break), and there are other measures in development that will draw focus, it's all about the NdPr, stupid.
 
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