From my experience, madamanswer, given a choice between a:
* small hungry company with a relatively excellent specialised and dedicated sales team, each with a small portfolio and a
* behemoth with a sales force burdened by a huge range of products each one of which requires time and attention,
the hungry guys will get the job done more often that not.
The Mesoblast directors and senior management will be 'on top' of these issues. Financial capacity of course will be a key ingredient in decisions made.
It's most unlikely that one could approach a huge sales team mostly taking orders for established products and expect that they could drive a new technology disruptive product into a particular market.
Practical experience rather than the theoretical.
Ann: Appendix 4C - quarterly, page-41
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