Ann: Appendix 4C - March 2017 Quarter, page-285

Just a thought

What is it that OBJ is actually selling

P&G sells consumer products. The consumer demands change like the wind. What is the POD to a face cream etc is the inclusion of magnetic technology going to make to a consumer when they arrive at the counter.
Are they going to say "I only want the skin cream with the magnetic technology because I know it will make a medical difference to my skin.
With due respect, the consumer buys because of the emotive connection created by massive marketing budgets using high profile public social identities. P&G has not made their fortunes in these markets. They have made their money from mass produced basic formulated everyday products
I do not understand the OBJ / P&G "fit"
A specialised high profile cosmetic company - yes - with a high purchase price point, looking for a distinctive POD.
I am of the opinion that P&G has no urgency about massive change to their low cost production business model.
These are uncertain times.