Brisbane Road Show, page-144

thanks to those who posted the contents of the meeting...

IAM's portal strategy is clearly a departure from their earlier attempt to focus on the big fish and rapidly generate profits which was always a big ask due to the different particular needs of such clients requiring a lot of work to implement. (Mark Fisher's words "I shudder to think..." in relation to the work required if several big clients had jumped on the train simultaneously.)

So, looking at the new strategy, it would appear that clients will be able to pick and choose what suits them from IAM's offerings and pay-as-they-go rather than having to commit to big outlays? that I imagine would attract a larger numbers of clients who might at least give it a go to see whether it suits their needs?
Not a bad approach on the surface, flexible and quick feedback results.

It does of course require a big take up to ensure big profits. I'm not qualified to say how the industry will respond to IAM's new directions but it would be good to see it succeed, it looks like it has a chance, but the proof of the pudding etc... And I'm still not a fan of secrecy about who any public compay's clients might be - fair enough in the development stages of signing up clients, but once they are on board then IMO there should be no doubt about who's dealing with IAM.