Ann: Australian Market Update, page-14

Yes but is this novelty selling (ie everyone exclaiming 'oh I remember these!!!!') or will they be return customers.

I don't think we will see any increase in the SP until YOW can prove its sales are not just going to be a fad. As has been discussed before, there are other markets (eg Canada) where YOW did not even attempt to market as the sale price was not competitive.

Will watch in earnest.