Apple Is Working on a Dedicated Chip to Power AI on Devices, page-30

I totally understand why. I work in an IT company. In fact one of the largest airline/ airport companies in the world. We probably run the biggest private network in the world and develop applications for anything you can think of when it comes to airlines and airports.
Here is the thing, to get our products out we give it away for trials.. in fact we let the airports and airlines use it for free. We never make money on it. It is all licenced, and sometimes it is used for a year.. tested.. enhanced.. etc etc..

However the big picture and this is the thing.. at the end of the trial or if they have used it in production with a comtract for 2, 3 4 years whatever.. when it comes to sign the deal we can ask what we like. We just signed a multi airport deal for 40 million.. because we worked with the airport company who manages 20+ airports. Now we have exclusive rights to supply that company and the airports for the next 5 years.

So yes we do what you said above.. but the big picture is what you need to look at. Deals this size don't take 6 months in some places I have had to work it takes 2 years.. yes the technology we quoted at the time of RFP is old. So we work out a new contract and double it.. because now the customer loves our product and cant run their business with out.

That is the big picture of what is happening here.

I hold and I don't down or up ramp.. yes I made a lot of money on this when it went to 60+ but I put a lot back in and still hold a substantial amount. I see and know what it takes and yes it may take a little longer then what everyone hopes for and hopefully BRN will exceed all of our expectations. It will take time but we are on the cusp of a new age and I like the rest of you hope BRN will be at the forefront.

Cheers Lost