Please explain, page-47

I think @PeteDuck had the post of the month and summed it up perfectly (sorry I don't know how to link in his post, you'll have to scroll back - pay attention to the timeline at the end).

whoopee doo, they made bock choy grow 21%.   All they've done is tested the efficacy of the product to see that it can do the same things that seasol commercial can do with pak choi.   We're not getting groundbreaking results, we're actually seeing if our product can mimic other products.

At the end of the day, it's going to come down to our cost to produce.   But I've not seen figures yet - I'm sure they're imminent.

Anyway, I still hold but I'm decreasingly optimistic. I'm actually hoping @Scarpa will share his thoughts later because they often make me see things in a more positive light.

So if it was such a great announcement, why did the sp not reflect this?   Everyone was talking it up yesterday, I just don't think the market agreed.